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Kenya launches new mobile application for tourists

In a bid to attract more tourists to the country, Kenya Tourism Board has recently launched its first mobile application ‘Magical Kenya App’ that offers tourists a platform to share their holiday experiences.

The new App offers tourists an access to all the latest and vital information that has been segregated into five important categories.

Muriithi Ndegwa, Managing Director, Kenya Tourism Board said, “the application presents a new facet of information and communications technology by taking advantage of the increased mobile phone penetration and usage of internet-based functionalities. Almost half the population of the earth now uses mobile communications. A billion mobile subscribers were added in the last four years to leave the total standing at 3.2 billion, with much of the growth attributed to the use of data. It is therefore imperative that we use this ubiquitous tool of communication to market in Kenya.”

He added that the application, that works on the both Android and iOS platforms, also works as a trip planner and journal for users to build an itinerary and document travels through photos, maps and video, with location features on their phone to connect with local businesses, hotels, restaurants and other tourism-related providers.

“It is the perfect travel companion, helping you explore Kenya whether one is preparing for a trip to Kenya, already in the country or simply one is curious and wants to learn more about this beautiful destination. The app creates a souvenir video that can be integrated with popular social networking site, Facebook. Also, tourism related service providers can list their business on the Magical Kenya App,” he said further.

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